Chinese Multinationals James K. Yuann

ISBN:

Published: October 22nd 2008

Kindle Edition

300 pages


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Chinese Multinationals  by  James K. Yuann

Chinese Multinationals by James K. Yuann
October 22nd 2008 | Kindle Edition | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 300 pages | ISBN: | 7.41 Mb

This book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of EconomicsMoreThis book examines the rise of Chinese companies in international markets during the last two decades of rapid expansion of the Chinese economy. The fruit of a collaboration between two leading business schools, HEC Paris and the School of Economics and Management of Tsinghua University, it provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization and human resource management, etc.

The strategies of several well-known companies are described in detail, including Baosteel, Bird, Haier, Hisense, Huawei Technologies, Lenovo, Nuchtech, Petrochina, TCL, Tsingtao Brewery, Wahaha, Wanxiang, etc.



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